You have to hand it to Facebook (NASDAQ: FB). They never stop throwing stuff at the wall to see what sticks…and what makes money. The two newest features look promising.
Interactive Ad Messaging
Facebook is already rolling out ads featuring chat bots which would allow you to speak directly to someone at the company without having to leave your Facebook page to go to the company’s own website. The catch is, the company would then be able to pop back into your feed with messages of its own. For a change, however, Facebook seems to have given a lot of thought to improving the user experience instead of going straight for the bottom line.
Here’s how it will work.
If you contact a business by initiating a chat, they can then contact you for free within 24 hours. This will obviously be useful for customer service questions.
If the same business wants to contact you after that window has expired, it will have to pay for the privilege. Even better, Facebook has given users firm control over the contact.
It will only require one simple click to block the message, or the company who sent it. And the block will remain in place until the user reverses it.
If used correctly, this feature could actually benefit both consumers and the companies they like. And, of course, it will benefit Facebook greatly in terms of additional revenue.
In a direct shot at LinkedIn, Facebook is now trying out a feature, which will allow companies to recruit employees right within the Facebook eco-system. A statement issued in an email from the company read:
“Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates.”
If a significant amount of Facebook’s 1.79 billion users start using this feature, it will put a significant crimp in LinkedIn’s service to its 467 million members.