Twitter (NYSE: TWTR) CEO Jack Dorsey received massive ridicule from users of his social media network when he took a page from AirBnB’s leader and popped up to ask,
“Following in the footsteps of Brian Chesky: what’s the most important thing you want to see Twitter improve or create in 2017? #Twitter2017”
The responses were scathing, because the whole world knows that Twitter’s biggest problem is the vitriol that spreads like poison across the network, and also that Dorsey does little to nothing about it, except occasionally step in when a celebrity is being harassed to the point that crowd outrage swells. Sample answers were along the lines of:
“Did Chesky also eventually ignore the improvement users overwhelmingly asked for?”
“How can you think this is anything other than ‘deal with the abuse’?”
It’s not even the fact that Dorsey seems oblivious to the needs of the people who use the platform he founded, but he is being equally negligent toward investors. As Engadget contributor Daniel Cooper wrote recently,
“Twitter’s troll problem was enough to put off several buyers who were interested in rescuing the service from its current malaise. At the tail-end of the summer, various big-name bidders began having discussions about a potential purchase. The list of would-be suitors included Google, Salesforce and Disney, but each one kicked the platform’s tires, sniffed the oil and ran away screaming. If the rumors are true, each of these companies was turned off by the inherent risk of inheriting Twitter’s trolling problem. Although it was Jack Dorsey’s preference for Twitter to remain a standalone company, he now couldn’t sell it if he tried.”
It’s becoming increasingly obvious that Dorsey doesn’t even bother listening to what his executives have to say about how they can improve the company, because they are leaving in droves. Six of the company’s ten executives left this year, the share price isn’t much above its lowest of lows and 350 people were laid off.
Worst of all, there are no signs whatsoever that anything will improve in 2017, as the fact that Dorsey even asked such a ridiculous question makes obvious.